Job Description

Student Marketing Lead

We are seeking a dynamic, highly organized Berklee undergraduate student to join The F Word: Building a Feminist Songwriting Movement as our Student Marketing Lead. Running from October 1 through May 31, this position takes full ownership of digital outreach, content creation, and audience engagement across campus. You will build awareness for our fall/spring workshop series, alumni writing groups, song submission calls, and the inaugural International Women's Day Concert (Targeted March 2027). This role offers hands-on experience in creative campaign direction, brand building, and event promotion within an intersectional feminist artistic framework.

Essential Duties and Responsibilities:

• Social Media Management: Lead content creation, grid curation, and daily engagement for Instagram and build out our newly launching TikTok channel.
• Content Creation: Design visual assets, short-form video concepts (Reels/TikTok), and promotional copy highlighting the 5 core F Word themes (Identity, Confronting Sexism, Healing and Overcoming, Collaboration, Feminist Anthem).
• Campus Outreach: Coordinate digital flyer distribution, cross-promote with campus partners (such as Title IX, Diversity & Inclusion), and drive student engagement for song submissions and workshop registration.
• Event & Group Coverage: Document live workshops, guest lectures, and behind-the-scenes showcase preparations. Coordinate with the team leads to gather content from alumni-led writing groups and related off-campus events.

Required Skills and Knowledge:

• Currently enrolled Berklee undergraduate student eligible for Berklee Student Employment.
• Demonstrated experience managing social media accounts (Instagram and TikTok) with strong visual aesthetic and copywriting skills.
• Proficiency in basic graphic design and short-form video editing tools (e.g., Canva, CapCut, Premiere, Photoshop).
• Strong organizational and self-management skills; ability to balance tasks across the academic year independently.
• Passion for socially engaged art, intersectional feminism, and community-centered music making.

Application Process:

Please submit a brief statement of interest and link(s) to relevant social channels, creative portfolios, or campaign samples to Valerie Orth with the subject line: "The F Word – Student Marketing Assistant".

Hourly Rate: 16.45

Hiring Manager: Valerie Orth

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