Job Description
SEO Specialist
Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong understanding of technical SEO, keyword strategy, and content optimization, and enjoy helping businesses increase their visibility in search engines.
General Job Description
As an SEO Specialist, you will play a key role in improving and managing our clients’ search visibility and organic traffic. You will work closely with our development, content, and marketing teams to identify opportunities, resolve technical issues, and implement strategies that improve search rankings and performance.
This position requires experience with SEO auditing tools, keyword research platforms, analytics tools, and technical SEO practices, as well as a solid understanding of how websites are built and optimized for search engines. Familiarity with WordPress, Shopify, structured data, site performance, and search engine algorithms is expected.
SEO Strategy & Execution
Develop and execute SEO strategies that improve organic rankings, traffic, and lead generation for client websites.
Technical SEO
Identify and resolve technical SEO issues, including crawlability, indexing, Core Web Vitals, site structure, redirects, canonicalization, and schema implementation.
Keyword Research & Content Optimization
Conduct keyword research and competitive analysis to identify opportunities for content growth and optimization. Work with content teams to ensure pages are properly optimized.
SEO Audits
Perform technical site audits using tools such as Screaming Frog, SEMrush, or Ahrefs, identifying actionable improvements and prioritizing fixes.
Analytics & Reporting
Monitor SEO performance using Google Analytics (GA4), Google Search Console, and other reporting tools, providing clear insights and recommendations.
Collaboration
Work closely with developers, designers, and content teams to ensure SEO best practices are implemented during site builds, redesigns, and ongoing updates.
Local & Multi-Location SEO
Support local SEO initiatives, including Google Business Profiles, local landing pages, citation consistency, and review strategy where applicable.
WordPress SEO
Implement and maintain SEO best practices across WordPress websites, including metadata, schema, internal linking, and content optimization.
SEO Tools & Platforms
Utilize industry-standard tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, and other auditing or reporting tools to analyze performance and identify opportunities.
Trends & Best Practices
Stay current with search engine algorithm updates, industry trends, and evolving SEO technologies, applying best practices to client projects.
Responsibilities
Proven experience as an SEO Specialist or similar role, ideally within a digital marketing agency environment.
SEO Tools Proficiency
Experience using tools such as:
Technical SEO Knowledge
Strong understanding of:
Content & Keyword Strategy
Ability to conduct keyword research, analyze competition, and develop optimization strategies that align with search intent.
Communication
Strong ability to explain SEO concepts and recommendations to both technical and non-technical stakeholders.
Problem-Solving
Ability to diagnose ranking issues, traffic drops, or site performance problems and develop practical solutions.
Local to Detroit
Ideal candidates will be local to Detroit, MI, and able to work in-office & hybrid.
What can you expect from us?
Requirements
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